Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Seifbarghy, Mehdi & Nouhi, Khashayar & Mahmoudi, Amin, 2015. "Contract design in a supply chain considering price and quality dependent demand with customer segmentation," International Journal of Production Economics, Elsevier, vol. 167(C), pages 108-118.
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KeywordsSupply chain; Advertising cost dependent demand; Pricing strategy;
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