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Contract design in a supply chain considering price and quality dependent demand with customer segmentation

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  • Seifbarghy, Mehdi
  • Nouhi, Khashayar
  • Mahmoudi, Amin

Abstract

We consider a two-level supply chain consisting of a manufacturer and a retailer. The retailer gives a final product to a competitive market with customer sensitive to price. The customer demand is assumed to be constant depending on the price and quality degree of the final product. The manufacturer decides on the quality degree of the product. The optimal values of the major decision variables of the chain are determined for different conditions. The supply chain in centralized condition is considered and the optimal values of the price and the quality degree are found. Chain profit in decentralized condition is optimized and the optimal values of wholesale price and quality degree are determined. Retailer׳s revenue sharing contract is designed and the optimal values of wholesale price and quality degree are found. Finally, a market segmentation condition in which customers are divided into two categories of quality oriented and price oriented is considered; then, the threshold of the percentage of potential quality oriented customers is determined. A set of numerical examples are designed in order to analyze the optimal values of the decision variables.

Suggested Citation

  • Seifbarghy, Mehdi & Nouhi, Khashayar & Mahmoudi, Amin, 2015. "Contract design in a supply chain considering price and quality dependent demand with customer segmentation," International Journal of Production Economics, Elsevier, vol. 167(C), pages 108-118.
    • Handle: RePEc:eee:proeco:v:167:y:2015:i:c:p:108-118
    DOI: 10.1016/j.ijpe.2015.05.004
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    Cited by:

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    3. Du, Zhong & Fan, Zhi-Ping & Sun, Fenghao, 2023. "O2O dual-channel sales: Choices of pricing policy and delivery mode for a restaurant," International Journal of Production Economics, Elsevier, vol. 257(C).
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    5. Peng Ma & Yeming Gong & Mingzhou Jin, 2019. "Quality efforts in medical supply chains considering patient benefits," Post-Print hal-02312386, HAL.
    6. Jianhua Ma & Xingzheng Ai & Wen Yang & Yanchun Pan, 2019. "Decentralization versus coordination in competing supply chains under retailers’ extended warranties," Annals of Operations Research, Springer, vol. 275(2), pages 485-510, April.
    7. Ni Du & Qinglan Han, 2018. "Pricing and Service Quality Guarantee Decisions in Logistics Service Supply Chain with Fairness Concern," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 35(05), pages 1-41, October.
    8. Guan, Zhimin & Ye, Tong & Yin, Rui, 2020. "Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation," European Journal of Operational Research, Elsevier, vol. 285(3), pages 916-930.
    9. Chernonog, Tatyana & Avinadav, Tal & Ben-Zvi, Tal, 2019. "How to set price and quality in a supply chain of virtual products under bi-criteria and risk consideration," International Journal of Production Economics, Elsevier, vol. 209(C), pages 156-163.
    10. Xiao, Wei & Li, Kai & Fu, Hong, 2021. "Quality investment in a decentralized assembly system with backward shareholding," International Journal of Production Economics, Elsevier, vol. 242(C).
    11. Anil K. Agrawal & Amit Ambar Gupta & Manu K. Vora, 2021. "Optimal pricing and lot-sizing policies under promotional expense for some Veblen products," OPSEARCH, Springer;Operational Research Society of India, vol. 58(1), pages 83-108, March.
    12. Yong Liu & Bing-ting Quan & Jiao Li & Jeffrey Yi-Lin Forrest, 2018. "A Supply Chain Coordination Mechanism with Cost Sharing of Corporate Social Responsibility," Sustainability, MDPI, vol. 10(4), pages 1-25, April.
    13. Sung Wook Yoon & Suk Jae Jeong, 2016. "Implementing Coordinative Contracts between Manufacturer and Retailer in a Reverse Supply Chain," Sustainability, MDPI, vol. 8(9), pages 1-15, September.
    14. Johari, Maryam & Hosseini-Motlagh, Seyyed-Mahdi & Nematollahi, Mohammadreza & Goh, Mark & Ignatius, Joshua, 2018. "Bi-level credit period coordination for periodic review inventory system with price-credit dependent demand under time value of money," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 114(C), pages 270-291.
    15. Agi, Maher A.N. & Yan, Xinghao, 2020. "Greening products in a supply chain under market segmentation and different channel power structures," International Journal of Production Economics, Elsevier, vol. 223(C).
    16. Fichtinger, Johannes & Chan, Claire (Wan-Chuan) & Yates, Nicola, 2019. "A joint network design and multi-echelon inventory optimisation approach for supply chain segmentation," International Journal of Production Economics, Elsevier, vol. 209(C), pages 103-111.
    17. Amir Hossein Sheikh Azadi & Vahid Shamsi Nesary & Omid Kebriyaii & Mohammad Khalilzadeh & Jurgita Antucheviciene, 2023. "Design of a Green Supply Chain Based on the Kano Model Considering Pricing," Sustainability, MDPI, vol. 15(17), pages 1-20, August.

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