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Could co-op advertising be a manufacturer's counterstrategy to store brands?

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  • Karray, Salma
  • Zaccour, Georges

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  • Karray, Salma & Zaccour, Georges, 2006. "Could co-op advertising be a manufacturer's counterstrategy to store brands?," Journal of Business Research, Elsevier, vol. 59(9), pages 1008-1015, September.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:9:p:1008-1015
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    References listed on IDEAS

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