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Spatial Competition in Private Labels

  • Richards, Timothy J.
  • Hamilton, Stephen F.
  • Patterson, Paul M.

Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.

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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN with number 9840.

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Date of creation: 2007
Date of revision:
Handle: RePEc:ags:aaea07:9840
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  33. repec:cdl:agrebk:663536 is not listed on IDEAS
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