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Private Labels, Price Rivalry, and Public Policy

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  • Gabrielsen, Tommy Staahl
  • Sørgard, Lars

Abstract

The article examines how the existence of a retailer owned brand, private label, aspects the price setting of a national brand. We …nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have important implications for the interpretation of empirical results and the public policy towards national brands.

Suggested Citation

  • Gabrielsen, Tommy Staahl & Sørgard, Lars, 2000. "Private Labels, Price Rivalry, and Public Policy," University of California at Santa Barbara, Economics Working Paper Series qt8wh900ks, Department of Economics, UC Santa Barbara.
  • Handle: RePEc:cdl:ucsbec:qt8wh900ks
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Private Labels; Price Rivalry; Public Policy;

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General

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