L'impact économique du développement des marques de distributeurs
In this article we survey the economic literature on private labels (PLs). The first section looks at PL growth. We analyzethe causes of private-label introduction by retailers and its impact on manufacturers and consumers. We compare ourconclusions with the findings of empirical studies. The third section discusses PL positioning. The fourth sectionexamines the link between PLs and retailers’ loyalty programs. The fifth section addresses the issues for manufacturersresulting from PL introduction. We conclude with some thoughts on PLs and their impact on social welfare. Keywords : industrial organization, vertical relationships, private labels, food industry
(This abstract was borrowed from another version of this item.)
|Date of creation:||Apr 2007|
|Date of revision:|
|Publication status:||Published in Économie et Prévision, n. 189, 2009, p. 41-56.|
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