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Private Labels, Price Rivalry, and Public Policy

Author

Listed:
  • Staahl Gabrielsen, T.
  • Sorgard, L.

Abstract

The article examine how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that the potential for a private label introdution may lead to price consessions form the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands.

Suggested Citation

  • Staahl Gabrielsen, T. & Sorgard, L., 2000. "Private Labels, Price Rivalry, and Public Policy," Papers 8/00, Norwegian School of Economics and Business Administration-.
  • Handle: RePEc:fth:norgee:8/00
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    PRICES ; PUBLIC POLICY ; LABELLING;

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General

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