Exclusive versus Common Dealership
In a setting with two differentiated producers and identical retailers, we analyzed whether the producers will have a distribution system with one or several retailers. In contrast to the existing literature, we allow for full foreclosure under both types of distribution systems. We find, in contrast to what has been shown in the received literature, that the producers will prefer a distribution system with a single common retailer to a system with separate exclusive dealers.
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Volume (Year): 66 (1999)
Issue (Month): 2 (October)
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