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Linking advertising and quantity decisions in the single-period inventory model

  • Khouja, Moutaz
  • Robbins, Stephanie S.
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    File URL: http://www.sciencedirect.com/science/article/B6VF8-4871C6Y-1/2/5d5638cbcef9e6886133ba081e117817
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    Article provided by Elsevier in its journal International Journal of Production Economics.

    Volume (Year): 86 (2003)
    Issue (Month): 2 (November)
    Pages: 93-105

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    Handle: RePEc:eee:proeco:v:86:y:2003:i:2:p:93-105
    Contact details of provider: Web page: http://www.elsevier.com/locate/ijpe

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    1. Abad, P. L., 1987. "A hierarchical optimal control model for co-ordination of functional decisions in a firm," European Journal of Operational Research, Elsevier, vol. 32(1), pages 62-75, October.
    2. Evan L. Porteus & Seungjin Whang, 1991. "On Manufacturing/Marketing Incentives," Management Science, INFORMS, vol. 37(9), pages 1166-1181, September.
    3. Weatherford, LR & Pfeifer, PE, 1994. "The economic value of using advance booking of orders," Omega, Elsevier, vol. 22(1), pages 105-111, January.
    4. Ravi Kumar, K. & Hadjinicola, George C., 1996. "Resource allocation to defensive marketing and manufacturing strategies," European Journal of Operational Research, Elsevier, vol. 94(3), pages 453-466, November.
    5. Hon-Shiang Lau, 1997. "Simple formulas for the expected costs in the newsboy problem: An educational note," European Journal of Operational Research, Elsevier, vol. 100(3), pages 557-561, August.
    6. Khouja, Moutaz, 1995. "The newsboy problem under progressive multiple discounts," European Journal of Operational Research, Elsevier, vol. 84(2), pages 458-466, July.
    7. Robert Alan Leitch, 1974. "Marketing Strategy and the Optimal Production Schedule," Management Science, INFORMS, vol. 21(3), pages 302-312, November.
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