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Linking advertising and quantity decisions in the single-period inventory model

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  • Khouja, Moutaz
  • Robbins, Stephanie S.

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  • Khouja, Moutaz & Robbins, Stephanie S., 2003. "Linking advertising and quantity decisions in the single-period inventory model," International Journal of Production Economics, Elsevier, vol. 86(2), pages 93-105, November.
    • Handle: RePEc:eee:proeco:v:86:y:2003:i:2:p:93-105
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    References listed on IDEAS

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    1. Evan L. Porteus & Seungjin Whang, 1991. "On Manufacturing/Marketing Incentives," Management Science, INFORMS, vol. 37(9), pages 1166-1181, September.
    2. Abad, P. L., 1987. "A hierarchical optimal control model for co-ordination of functional decisions in a firm," European Journal of Operational Research, Elsevier, vol. 32(1), pages 62-75, October.
    3. Weatherford, LR & Pfeifer, PE, 1994. "The economic value of using advance booking of orders," Omega, Elsevier, vol. 22(1), pages 105-111, January.
    4. Hon-Shiang Lau, 1997. "Simple formulas for the expected costs in the newsboy problem: An educational note," European Journal of Operational Research, Elsevier, vol. 100(3), pages 557-561, August.
    5. Ravi Kumar, K. & Hadjinicola, George C., 1996. "Resource allocation to defensive marketing and manufacturing strategies," European Journal of Operational Research, Elsevier, vol. 94(3), pages 453-466, November.
    6. Khouja, Moutaz, 1995. "The newsboy problem under progressive multiple discounts," European Journal of Operational Research, Elsevier, vol. 84(2), pages 458-466, July.
    7. Robert Alan Leitch, 1974. "Marketing Strategy and the Optimal Production Schedule," Management Science, INFORMS, vol. 21(3), pages 302-312, November.
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    Cited by:

    1. Madhukar Nagare & Pankaj Dutta & Naoufel Cheikhrouhou, 2016. "Optimal ordering policy for newsvendor models with bidirectional changes in demand using expert judgment," OPSEARCH, Springer;Operational Research Society of India, vol. 53(3), pages 620-647, September.
    2. Mesak, Hani I. & Bari, Abdullahel & Blackstock, Rob, 2016. "On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition," International Journal of Production Economics, Elsevier, vol. 180(C), pages 38-47.
    3. repec:iim:iimawp:12794 is not listed on IDEAS
    4. Khanra, Avijit, 2014. "Multi-product newsboy problem with satiation objective," IIMA Working Papers WP2014-01-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    5. Chen, Xin & Xu, Weijun & Wu, Meng, 2024. "Newsvendor overconfidence and advertising," Omega, Elsevier, vol. 126(C).
    6. Chen, Liang-Hsuan & Chen, Ying-Che, 2010. "A multiple-item budget-constraint newsboy problem with a reservation policy," Omega, Elsevier, vol. 38(6), pages 431-439, December.
    7. Awasthy, Prakash & Hazra, Jishnu, 2020. "Collaboration under outcome-based contracts for information technology services," European Journal of Operational Research, Elsevier, vol. 286(1), pages 350-359.
    8. Yong-Wu Zhou & Bin Cao & Yuanguang Zhong & Yongzhong Wu, 2017. "Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(12), pages 1620-1632, December.
    9. Lee, Chih-Ming & Hsu, Shu-Lu, 2011. "The effect of advertising on the distribution-free newsboy problem," International Journal of Production Economics, Elsevier, vol. 129(1), pages 217-224, January.
    10. Lee, Yun Shin, 2014. "Management of a periodic-review inventory system using Bayesian model averaging when new marketing efforts are made," International Journal of Production Economics, Elsevier, vol. 158(C), pages 278-289.
    11. Mehmet Güray Güler, 2019. "Advertising and forecasting investments of a newsvendor," 4OR, Springer, vol. 17(1), pages 45-73, March.
    12. Dušan Hrabec & Kjetil K. Haugen & Pavel Popela, 2017. "The newsvendor problem with advertising: an overview with extensions," Review of Managerial Science, Springer, vol. 11(4), pages 767-787, October.
    13. Mesak, Hani I. & Bari, Abdullahel & Luehlfing, Michael S. & Han, Fei, 2015. "On modeling the advertising-operations interface under asymmetric competition," European Journal of Operational Research, Elsevier, vol. 240(1), pages 278-291.
    14. Güler, M. Güray, 2014. "A note on: “The effect of optimal advertising on the distribution-free newsboy problem”," International Journal of Production Economics, Elsevier, vol. 148(C), pages 90-92.
    15. Ece Zeliha Demirci & Nesim Kohen Erkip, 2020. "Designing intervention scheme for vaccine market: a bilevel programming approach," Flexible Services and Manufacturing Journal, Springer, vol. 32(2), pages 453-485, June.
    16. Giri, B.C. & Sharma, S., 2014. "Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand," Economic Modelling, Elsevier, vol. 38(C), pages 102-111.
    17. Mehmet Güray Güler, 2022. "An analysis on the marketing budget of a newsvendor," Operational Research, Springer, vol. 22(3), pages 2587-2603, July.
    18. Lu, Jye-Chyi & Tsao, Yu-Chung & Charoensiriwath, Chayakrit & Dong, Ming, 2012. "Dynamic decision-making in a two-stage supply chain with repeated transactions," International Journal of Production Economics, Elsevier, vol. 137(2), pages 211-225.
    19. Nita H. Shah & Chetansinh R. Vaghela, 2017. "Economic order quantity for deteriorating items under inflation with time and advertisement dependent demand," OPSEARCH, Springer;Operational Research Society of India, vol. 54(1), pages 168-180, March.
    20. Khanra, Avijit & Soman, Chetan, 2014. "Heuristics for the multi-product satiating newsboy problem," IIMA Working Papers WP2014-01-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    21. Dušan Hrabec & Jakub Kůdela & Radovan Šomplák & Vlastimír Nevrlý & Pavel Popela, 2020. "Circular economy implementation in waste management network design problem: a case study," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 28(4), pages 1441-1458, December.
    22. Demirci, Ece Zeliha & Erkip, Nesim K., 2017. "Designing an intervention strategy for public-interest goods: The California electric vehicle market case," Omega, Elsevier, vol. 69(C), pages 53-69.
    23. Pun, Hubert & Heese, H. Sebastian, 2015. "A note on budget allocation for market research and advertising," International Journal of Production Economics, Elsevier, vol. 166(C), pages 85-89.

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