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- 95-06 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
by Moorthy, S. & Desiraju, R.
- 95-04 Advertising and Quality: An Empirical Analysis
by Moorthy, S. & Zhao, H.
- 95-03 Consumer Information Search Revisited : Theory and Empirical Analysis
by Moorthy, S. & Ratchford, B.T. & Taluksar, D.
- 95-02 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
by Jain, S.P. & Buchanan, B. & Maheswaran, D.