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Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis

Author

Listed:
  • Manuela Rozalia Gabor

    (Petru Maior University of Tirgu Mures, Romania)

Abstract

The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in relation to banking policies etc. These characteristics are found in the low endowment with durable goods of households in Romania, and that generate features of the acquisition process, the decision taking process of durable goods and implicitly of retailer – consumer relationships. This paper covers the last aspect, being used a representative urban sample of 300 households, the following methods being used for data processing: ?2 test bivariate, ANOVA, Wilcoxon test, Cronbach alpha, split – half, the goal of this paper being that to provide new results referring to retailer – consumer relationships for the durable goods market in Romania, that confirm or infirm the foreign research results.

Suggested Citation

  • Manuela Rozalia Gabor, 2014. "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 67-82.
    • Handle: RePEc:but:ijebfa:v:4:y:2014:i:1:p:67-82
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    Citations

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    Cited by:

    1. Manuela Rozalia GABOR & Flavia Dana OLTEAN, 2018. "Is the old communist brand preferred by the young consumers? A country of origin study case with multimethod analysis," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 355-366.
    2. Manuela Rozalia Gabor & Nicoleta Cristache, 2021. "Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania," Mathematics, MDPI, vol. 9(10), pages 1-24, May.

    More about this item

    Keywords

    Durable goods; Romanian market; Socio-demographic variables; Households; Statistical methods; Retailers; Consumers.;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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