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Demystifying metaverse data from user-technology interaction

Author

Listed:
  • Manna, Reshmi

    (Associate Professor, Dr. Vishwanath Karad MIT World Peace University, India)

  • Singh, Ankit

    (Business Analyst, Lintl Clothing Pvt Ltd, India)

  • Apte, Monica

    (Associate Professor, Dr. Vishwanath Karad MIT World Peace University, India)

Abstract

Metaverse data is the collection of detailed information generated from the user's interactions that take place within virtual and augmented realities. Metaverse data includes capturing motion information, recognising gestures, interaction and speech, emotion state assessment and evidence of eye metrics to understand user behaviour in virtual worlds. This paper will explore the different types of metaverse data as well as their implications for marketing efforts. It will also discuss how these technologies can help businesses better understand their customers and cater to their needs in an ever-evolving digital landscape.

Suggested Citation

  • Manna, Reshmi & Singh, Ankit & Apte, Monica, 2024. "Demystifying metaverse data from user-technology interaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 357-374, April.
    • Handle: RePEc:aza:ama000:y:2024:v:9:i:4:p:357-374
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    More about this item

    Keywords

    metaverse data; artificial intelligence; machine learning; synthetic data; virtual reality; augmented reality; capturing motion data; recognising gestures; interaction and speech data; emotion state assessment; eye metrics;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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