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Corporate blogging and virtual communities

Author

Listed:
  • Jobling, Bradley

Abstract

A well-defined blogging strategy that includes purpose, mission and goals should be the cornerstone of any social media programme or digital marketing initiative. Understanding and locating blogging communities and the influencers in them is important to promote readership and participation. This paper describes five strategy exercises required for a successful blogging programme.

Suggested Citation

  • Jobling, Bradley, 2013. "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 182-191, September.
    • Handle: RePEc:aza:jdsmm0:y:2013:v:1:i:2:p:182-191
    as

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    More about this item

    Keywords

    blogs; blogging; social media; digital marketing; marketing strategy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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