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`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer

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  • Whitson, Rod

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Suggested Citation

  • Whitson, Rod, 2013. "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 210-211, June.
    • Handle: RePEc:aza:jbs000:y:2013:v:2:i:2:p:210-211
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    Cited by:

    1. Ioannis Rizomyliotis & Athanasios Poulis & Kleopatra Konstantoulaki & Apostolos Giovanis, 2021. "Sustaining brand loyalty: The moderating role of green consumption values," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3025-3039, November.

    More about this item

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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