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Communicating impact: Building a powerful development and communications relationship

Author

Listed:
  • Mackey, Pete
  • Melichar, Charlie
  • Moran, Melanie

Abstract

This paper provides guidance and examples from senior leaders in the field for building an effective strategic relationship between communications and development. In a noisy philanthropic world, where return on investment matters greatly, the paper suggests how leaders and aspiring leaders can break through the all-too-common challenges facing these teams and define a winning relationship. The paper discusses skills, practices and questions at the core of the fundraising and communications partnership, and explores a case study featuring example metrics for success.

Suggested Citation

  • Mackey, Pete & Melichar, Charlie & Moran, Melanie, 2016. "Communicating impact: Building a powerful development and communications relationship," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 26-34, May.
    • Handle: RePEc:aza:jeam00:y:2016:v:1:i:1:p:26-34
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    More about this item

    Keywords

    advancement; campaign; communications; development; fundraising; marketing; alumni; metrics;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

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