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Science of Semiology: Apply to an Event

Author

Listed:
  • Melahat Arýklý

    (PhD Student, Department of Communication and Media Management, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus,)

  • Güven Arýklý

    (Department of Journalism and Broadcasting, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus.)

Abstract

Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of the most important musical event of present societies using semiotic method in that study. The objective of the study is to show how important is semiotics, as a part of communicational process.

Suggested Citation

  • Melahat Arýklý & Güven Arýklý, 2016. "Science of Semiology: Apply to an Event," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1074-1079.
    • Handle: RePEc:eco:journ3:2016-04-56
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    More about this item

    Keywords

    Semiotic; Culture; Message;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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