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The Internal Marketing As A Process Of Organizational Learning, El Marketing Interno Como Proceso De Aprendizaje Organizacional

Author

Listed:
  • Ma. Cruz Lozano Ramirez

Abstract

This document aims to identify the effectiveness of internal marketing and its impact on learning processes implemented by management for organizations. The study design was not experimental and a correlational descriptive study was applied a sample of 132 subjects having managerial functions in companies in the trade and service sectors. The test results indicate the relationships between managers and employees must be based on trust, respect, honesty and empathy.

Suggested Citation

  • Ma. Cruz Lozano Ramirez, 2016. "The Internal Marketing As A Process Of Organizational Learning, El Marketing Interno Como Proceso De Aprendizaje Organizacional," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(2), pages 87-97.
    • Handle: RePEc:ibf:riafin:v:9:y:2016:i:2:p:87-97
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    More about this item

    Keywords

    Management Market; Internal Marketing; Learning Processes;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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