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Marketing Inspired Branding

Author

Listed:
  • Goslar, Alex

Abstract

Departing from the conventional citations of widely published material and application instructions. These entries are narratives of actual incidents that allow the reader to discover applicable insights. Part of a series of articles on the subject of marketing-inspired branding. A less practiced method of arriving at products and services concepts. Unlike the conventional retrospective analysis of what has happened in the marketplace, these observations are by and large based on groundbreaking initiatives in Asian Agriculture projects and education concept for African Public Administration bureaus. The implications are that these insights are adaptable to any market.

Suggested Citation

  • Goslar, Alex, 2016. "Marketing Inspired Branding," MPRA Paper 84153, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:84153
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    File URL: https://mpra.ub.uni-muenchen.de/84153/1/MPRA_paper_84153.pdf
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    More about this item

    Keywords

    Marketing; Branding;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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