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Major giving fuels community colleges as economic engines: A journey in major gift programming

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  • Falconetti, Angela M. Garcia

Abstract

Twenty-first century community college education is at the nexus of opportunity and economic sustainability as short-term career and technical education programmes efficiently meet workforce needs, yet demand additional financial support. The future funding for community colleges across the USA is propelled by an increase in accountability designed to stimulate upsurges in student completion rates, driving states to re-evaluate and implement new funding models. The need for the successful acquisition of external support in the form of major gifts and grants will address the shortand long-term needs associated with the fiscal evolution of community colleges. The purpose of this paper is to underscore the transformational nature of major gift programmes as altering the future of community colleges. The characteristics of effective major gift programmes are detailed as an extension of institutional leadership, culture and major giving, with a return on investment communicated to the college and local communities. An institutional account of major gift programming is detailed to underscore the impact of major gifts on the financial support provided to students in perpetuity.

Suggested Citation

  • Falconetti, Angela M. Garcia, 2016. "Major giving fuels community colleges as economic engines: A journey in major gift programming," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 206-213, December.
    • Handle: RePEc:aza:jeam00:y:2016:v:1:i:3:p:206-213
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    More about this item

    Keywords

    major gifts; community college affordability; no-cost tuition programming;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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