IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2016v1i3p227-235.html
   My bibliography  Save this article

Why data quality programmes are important for advancement

Author

Listed:
  • Johannesson, James

Abstract

The explosion in fundraising and alumni relations for data-derived decision making and analytics requires an investment in data quality. There are often complaints from professionals about the quality of data in databases. The data is not up to date or correct. Support staff members feel they can never keep up with the never-ending requirement for more data. Vendor systems deal with the common data and have difficulty in keeping up with advances in what advancement professionals are asking systems to capture. This leads to clashes in philosophy and culture. Senior leadership sometimes thinks ‘this can be solved with a new system’. All systems have faults in their operation, but inherent in all of this is the quality of the data within the system. This paper identifies best practices around data quality that need to be considered as university leadership becomes more dependent on fundraising and alumni engagement for support.

Suggested Citation

  • Johannesson, James, 2016. "Why data quality programmes are important for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 227-235, December.
    • Handle: RePEc:aza:jeam00:y:2016:v:1:i:3:p:227-235
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/2611/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/2611/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    data; quality; metrics; accountability; fundraising;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2016:v:1:i:3:p:227-235. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.