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اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
[The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]

Author

Listed:
  • Metali, Dr

Abstract

The main purpose of this article is to examine the attitudes of Algerian consumers toward online shopping, and whether these attitudes vary by demographics. Data were collected via an online questionnaire within Algeria between January and March 2014. The sample consists of (530) Algerian Internet users (aged 18 and over). The results showed that most Algerian consumers do not intend to buy goods and services online, despite the increasing number of Internet users. And lastly, the study suggests that there is no significant difference in consumer attitudes among demographics, with the exception of occupation, where the results showed that students and merchants are more likely to adopt online shopping.

Suggested Citation

  • Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
    [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]
    ," MPRA Paper 77675, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:77675
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    File URL: https://mpra.ub.uni-muenchen.de/77675/1/4.pdf
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    References listed on IDEAS

    as
    1. Henri Isaac & Pierre Volle, 2011. "E-commerce : de la stratégie à la mise en oeuvre opérationnelle," Post-Print hal-00718445, HAL.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Internet users; e-marketing; consumers' attitudes; online shopping; online shopping intention;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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