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Analyse de l'univers concurrentiel des sites de vente en ligne : une approche par le Web Analytics

Author

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  • Maria Mercanti-Guérin

    (UEVE - Université d'Évry-Val-d'Essonne)

  • Laurent Flores

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

No abstract is available for this item.

Suggested Citation

  • Maria Mercanti-Guérin & Laurent Flores, 2012. "Analyse de l'univers concurrentiel des sites de vente en ligne : une approche par le Web Analytics," Post-Print hal-02055028, HAL.
    • Handle: RePEc:hal:journl:hal-02055028
    Note: View the original document on HAL open archive server: https://hal.science/hal-02055028
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    References listed on IDEAS

    as
    1. P. Aurier, 1993. "Analyse de la structure des marchés : Réflexions et propositions théoriques sur la relation entre deux alternatives de choix," Post-Print hal-02015238, HAL.
    2. Henri Isaac & Pierre Volle, 2011. "E-commerce : de la stratégie à la mise en oeuvre opérationnelle," Post-Print hal-00718445, HAL.
    3. Jean-Louis Chandon & Alain Strazzieri, 1986. "Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué," Post-Print hal-02010720, HAL.
    Full references (including those not matched with items on IDEAS)

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