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Creating a culture of philanthropy starts with current students

Author

Listed:
  • Gabbert, Jeri Patricia
  • Wright, Leeann Z.

Abstract

In an effort to nurture future fundraising success, higher education institutions are refocusing their advancement efforts on educating current students about the importance and impact of philanthropy. Creating a culture of philanthropy starts with financial resources, campus collaborations and engaging current students. Student philanthropy engagement can lead to stronger alumni affinity and increased financial support. This paper explores the development and implementation of student philanthropy programming, utilising the case study of Indiana University Northwest, a non-residential urban campus located in the Midwest.

Suggested Citation

  • Gabbert, Jeri Patricia & Wright, Leeann Z., 2016. "Creating a culture of philanthropy starts with current students," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 51-62, May.
    • Handle: RePEc:aza:jeam00:y:2016:v:1:i:1:p:51-62
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    More about this item

    Keywords

    higher education; philanthropy; advancement; marketing; students; engagement;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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