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How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction

Author

Listed:
  • Asad Ahmad

    (Jamia Hamdard)

  • Dag Øivind Madsen

    (USN School of Business, University of South-Eastern Norway)

  • Swati Garg

    (Jamia Hamdard)

Abstract

The widespread use of mobile devices for banking has been revolutionary, with the rise in mobile wallet adoption turning it into a competitive space for industries like high-tech firms, banks, and other entities aiming to attract users to their platforms. In India, mobile wallets have rapidly gained popularity, emerging as a preferred payment method among internet users. This trend has driven a substantial rise in mobile wallet transactions over the past 4–5 years. While many studies have explored how users perceive mobile devices, few have focused on mobile wallet user satisfaction, especially in developing countries. To bridge this gap, this study investigates key factors influencing mobile wallet user satisfaction. It introduces a 17-item scale encompassing three factors tailored to the Indian context.

Suggested Citation

  • Asad Ahmad & Dag Øivind Madsen & Swati Garg, 2025. "How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction," Future Business Journal, Springer, vol. 11(1), pages 1-11, December.
    • Handle: RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00434-9
    DOI: 10.1186/s43093-025-00434-9
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    More about this item

    Keywords

    Mobile wallet; Hedonism; MSQual; Satisfaction;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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