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Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment

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  • Anh Tho To
  • Thi Hong Minh Trinh

Abstract

Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to discover the main factors shaping behavioral intention to use mobile wallets in Vietnam. The extended version of the Technology Acceptance Model (TAM) with perceived enjoyment and trust was considered as a theoretical foundation for this study. The primary empirical data from 332 respondents were analyzed using structural equation modeling (SEM). Perceived ease of use, perceived usefulness, and enjoyment have positive and significant impacts on behavioral intention to use M-wallets, whereas trust showing no direct effect.

Suggested Citation

  • Anh Tho To & Thi Hong Minh Trinh, 2021. "Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1891661-189, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1891661
    DOI: 10.1080/23311975.2021.1891661
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    Cited by:

    1. Neena Sinha & Nidhi Singh, 2023. "Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 448-465, September.
    2. de Blanes Sebastián, María García & Antonovica, Arta & Sarmiento Guede, José Ramón, 2023. "What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    3. Perengki Susanto & Mohammad Enamul Hoque & Verselly Nisaa & Md Asadul Islam & Yusniza Kamarulzaman, 2023. "Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model," SAGE Open, , vol. 13(3), pages 21582440231, July.
    4. Ibrahim N. Khatatbeh & Hashem Alshurafat & Mohannad Obeid Al Shbail & Fouad Jamaani, 2023. "Factors Affecting Employees Use and Acceptance of Remote Working During the COVID-19 Pandemic: Evidence From the Jordanian Insurance Sector," SAGE Open, , vol. 13(2), pages 21582440231, June.

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