IDEAS home Printed from https://ideas.repec.org/a/rfh/bbejor/v13y2024i2p174-180.html
   My bibliography  Save this article

Impact of Perceived Ease of Use and Perceived Usefulness on Behavioral Intention to Use Blockchain in Food Supply Firms: The Mediating Role of Employee Attitude

Author

Listed:
  • Ikramuddin Junejo

    (Assistant Professor, Department of Management Sciences, SZABIST University Hyderabad Campus, Pakistan)

  • Dr. Taskeen Zahra Buriro

    (Assistant Professor, University of Sufism and Modern Sciences Bhitshah, Pakistan)

  • Muhammad Sufyan Ramish

    (Associate Professor, Institute of Business and Health Management (IBHM), Ojha Campus, Dow University of Health Sciences, Karachi, Pakistan)

  • Dr. Syed Salahuddin

    (Assistant Professor, Department of Business Administration, Indus University, Karachi, Pakistan)

Abstract

This study aims to investigate the impact of perceived ease of use and perceived usefulness on behavioral intention to use blockchain in food supply and the mediating role of employee attitude—primary data gathered with the help of adopted questionnaire through face-to-face survey from food supply firms. A total of 229 cases were considered for data analysis in order to achieve the research objectives of the present study—gathered data analyzed via structural equation modelling (SEM) in SmartPLS version 3. Findings confirmed the direct effect of perceived ease of use, perceived usefulness, and employee attitude on behavioral intention to use blockchain in the food supply. However, perceived usefulness was found to be more significant on behavioral intention to use blockchain due to higher beta value. Furthermore, the indirect effect of employee attitude on perceived ease of use, perceived usefulness, and behavioral intention to use blockchain positively and significantly suggested a partial mediation effect. For the Blockchain system to gain acceptance, it should be easy to use and be perceived as useful by end users. Therefore, it can be done with the help of user-centred design, initial and advanced staff training, and awareness of the potential benefits of technology.

Suggested Citation

  • Ikramuddin Junejo & Dr. Taskeen Zahra Buriro & Muhammad Sufyan Ramish & Dr. Syed Salahuddin, 2024. "Impact of Perceived Ease of Use and Perceived Usefulness on Behavioral Intention to Use Blockchain in Food Supply Firms: The Mediating Role of Employee Attitude," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 174-180.
    • Handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:174-180
    DOI: https://doi.org/10.61506/01.00313
    as

    Download full text from publisher

    File URL: https://bbejournal.com/BBE/article/view/796/990
    Download Restriction: no
    File URL: https://bbejournal.com/BBE/article/view/796
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.61506/01.00313?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Dubey, Rameshwar & Bryde, David J. & Dwivedi, Yogesh K. & Graham, Gary & Foropon, Cyril & Papadopoulos, Thanos, 2023. "Dynamic digital capabilities and supply chain resilience: The role of government effectiveness," International Journal of Production Economics, Elsevier, vol. 258(C).
    2. Anh Tho To & Thi Hong Minh Trinh, 2021. "Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1891661-189, January.
    3. Sachin Kamble & Angappa Gunasekaran & Himanshu Arha, 2019. "Understanding the Blockchain technology adoption in supply chains-Indian context," International Journal of Production Research, Taylor & Francis Journals, vol. 57(7), pages 2009-2033, April.
    4. Martínez-Castañeda, Mónica & Feijoo, Claudio, 2023. "Use of blockchain in the agri-food value chain: State of the art in Spain and some lessons from the perspective of public support," Telecommunications Policy, Elsevier, vol. 47(6).
    5. Guangjie Lv & Caixia Song & Pengmin Xu & Zhiguo Qi & Heyu Song & Yi Liu, 2023. "Blockchain-Based Traceability for Agricultural Products: A Systematic Literature Review," Agriculture, MDPI, vol. 13(9), pages 1-32, September.
    6. Si Chen & Xingchen Liu & Jiaqi Yan & Guangwei Hu & Yani Shi, 2021. "Processes, benefits, and challenges for adoption of blockchain technologies in food supply chains: a thematic analysis," Information Systems and e-Business Management, Springer, vol. 19(3), pages 909-935, September.
    7. Hamed Taherdoost, 2022. "A Critical Review of Blockchain Acceptance Models—Blockchain Technology Adoption Frameworks and Applications," Post-Print hal-03741851, HAL.
    8. Lijun Chen & Apetogbo Komlan Aklikokou, 2020. "Determinants of E-government Adoption: Testing the Mediating Effects of Perceived Usefulness and Perceived Ease of Use," International Journal of Public Administration, Taylor & Francis Journals, vol. 43(10), pages 850-865, July.
    9. Dehghani, Milad & William Kennedy, Ryan & Mashatan, Atefeh & Rese, Alexandra & Karavidas, Dionysios, 2022. "High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology," Journal of Business Research, Elsevier, vol. 149(C), pages 393-411.
    10. Mihaela Tofan & Ionel Bostan, 2022. "Some Implications of the Development of E-Commerce on EU Tax Regulations," Laws, MDPI, vol. 11(1), pages 1-26, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Soo Jung Oh & Shufeng (Simon) Xiao & Byung Il Park & Taewoo Roh, 2025. "Coping or threat? Unraveling the mechanisms enabling user acceptance of blockchain technologies," Information Technology and Management, Springer, vol. 26(2), pages 219-233, June.
    2. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    3. Zhang, Ying & Tavalaei, M. Mahdi & Parry, Glenn & Zhou, Peng, 2024. "Evolution or involution? A systematic literature review of organisations' blockchain adoption factors," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    4. Balzarova, Michaela & Dyer, Celia & Falta, Michael, 2022. "Perceptions of blockchain readiness for fairtrade programmes," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    5. Payam Hanafizadeh & Maryam Alipour, 2025. "Theory borrowing in emerging technology-oriented research contexts: on the example of blockchain technology," Review of Managerial Science, Springer, vol. 19(1), pages 105-155, January.
    6. Shahzad, Khuram & Zhang, Qingyu & Ashfaq, Muhammad & Zafar, Abaid Ullah & Ahmad, Bilal, 2024. "Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    7. Ulpan Tokkozhina & Ana Lucia Martins & Joao C. Ferreira, 2023. "Uncovering dimensions of the impact of blockchain technology in supply chain management," Operations Management Research, Springer, vol. 16(1), pages 99-125, March.
    8. Ammar AL-Ashmori & Gunasekar Thangarasu & P. D. D. Dominic & Al-Baraa Abdulrahman Al-Mekhlafi, 2023. "A Readiness Model and Factors Influencing Blockchain Adoption in Malaysia’s Software Sector: A Survey Study," Sustainability, MDPI, vol. 15(16), pages 1-28, August.
    9. Vincenzo Varriale & Antonello Cammarano & Francesca Michelino & Mauro Caputo, 2021. "Sustainable Supply Chains with Blockchain, IoT and RFID: A Simulation on Order Management," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    10. Monica Sharma & Akshay Patidar & Neha Anchliya & Neeraj Prabhu & Amal Asok & Anjesh Jhajhriya, 2023. "Blockchain adoption in food supply chain for new business opportunities: an integrated approach," Operations Management Research, Springer, vol. 16(4), pages 1949-1967, December.
    11. Tang, Chaoli & Dong, Shuyun & Zhou, Rui, 2025. "The impact of digitalization on corporate resilience," International Review of Economics & Finance, Elsevier, vol. 97(C).
    12. Zheng, Handong & Ye, Xin & Chen, Rongsheng & Chen, Yi, 2025. "Resilient high-end equipment manufacturing supply chain design with irreplaceable suppliers: An IFTOPSIS-MOMIP hybrid model," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).
    13. BOSTAN, Ionel, 2024. "The European Union Budget: Financing Options for Member States," MPRA Paper 122842, University Library of Munich, Germany.
    14. Subhodeep Mukherjee & Manish Mohan Baral & Chittipaka Venkataiah & Surya Kant Pal & Ramji Nagariya, 2021. "Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(4), pages 445-460, December.
    15. Khwanjira Ponsree & Phaninee Naruetharadhol, 2025. "Unveiling the determinants of alternative payment adoption: exploring the factors shaping generation Z’s intentions in Thailand," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-34, December.
    16. Yuling Sun & Xiaomei Song & Yihao Jiang & Jian Guo, 2023. "Strategy Analysis of Fresh Agricultural Enterprises in a Competitive Circumstance: The Impact of Blockchain and Consumer Traceability Preferences," Mathematics, MDPI, vol. 11(5), pages 1-18, February.
    17. Komulainen, Ruey & Nätti, Satu, 2023. "Barriers to blockchain adoption: Empirical observations from securities services value network," Journal of Business Research, Elsevier, vol. 159(C).
    18. Pham Minh & Dang Thao Yen & Ngo Thi Huong Quynh & Hoang Thi Hong Yen & Tran Thi Thanh Nga & Nguyen Van Quoc, 2021. "Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 81-96.
    19. Seyyed-Alireza Radmanesh & Alireza Haji & Omid Fatahi Valilai, 2023. "Blockchain-Based Architecture for a Sustainable Supply Chain in Cloud Architecture," Sustainability, MDPI, vol. 15(11), pages 1-19, June.
    20. Kirti Nayal & Rakesh D. Raut & Balkrishna E. Narkhede & Pragati Priyadarshinee & Gajanan B. Panchal & Vidyadhar V. Gedam, 2023. "Antecedents for blockchain technology-enabled sustainable agriculture supply chain," Annals of Operations Research, Springer, vol. 327(1), pages 293-337, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:174-180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.