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The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments

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  • Pham, Thanh-Thao T.
  • Ho, Jonathan C.

Abstract

The rapid evolution of mobile technologies and the increasing diffusion of smartphones have given significant opportunities for innovative companies to create new payment solutions and offer value-added services to their customers. Near Field Communication (NFC) mobile payment has been emerging as a noticeable phenomenon that can enable consumers to turn their smartphones into digital wallets. Although there has been a lot of coverage on consumer acceptance of mobile payments, there are only few researches providing guideline to interpret NFC-based mobile payments adoption.

Suggested Citation

  • Pham, Thanh-Thao T. & Ho, Jonathan C., 2015. "The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments," Technology in Society, Elsevier, vol. 43(C), pages 159-172.
    • Handle: RePEc:eee:teinso:v:43:y:2015:i:c:p:159-172
    DOI: 10.1016/j.techsoc.2015.05.004
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    References listed on IDEAS

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