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The impact of cultural differences on technology adoption

Listed author(s):
  • Lee, Sang-Gun
  • Trimi, Silvana
  • Kim, Changsoo
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    This study examines the impact of Type I and Type II cultural differences on mobile phone adoption patterns. We use Hofstede's cultural dimensions to examine cultural differences of two countries (Type I: the U.S.; Type II: S. Korea) and employ the Bass diffusion model to delineate innovation and imitation effects on mobile phone adoption. The results show that in Type I culture innovation factor has a significantly higher level of effect on adoption than it does in Type II culture; and in Type II culture imitation factor has a higher degree of effect on adoption than it does in Type I culture. These findings imply that in individualistic cultures, people tend to seek information on their own from direct and formal sources, whereas in collectivistic cultures, people rely more on subjective evaluation of an innovation, conveyed from other-like-minded individuals who already have adopted the innovation.

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    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 48 (2013)
    Issue (Month): 1 ()
    Pages: 20-29

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    Handle: RePEc:eee:worbus:v:48:y:2013:i:1:p:20-29
    DOI: 10.1016/j.jwb.2012.06.003
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    1. David A Griffith & Michael Y Hu & John K Ryans, 2000. "Process Standardization across Intra- and Inter-Cultural Relationships," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(2), pages 303-324, June.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. Taras, Vas & Steel, Piers & Kirkman, Bradley L., 2012. "Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions," Journal of World Business, Elsevier, vol. 47(3), pages 329-341.
    4. Ronald Fischer & Angela Mansell, 2009. "Commitment across cultures: A meta-analytical approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(8), pages 1339-1358, October.
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    6. Dimitratos, Pavlos & Petrou, Andreas & Plakoyiannaki, Emmanuella & Johnson, Jeffrey E., 2011. "Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?," Journal of World Business, Elsevier, vol. 46(2), pages 194-204, April.
    7. Ralston, David A. & Hallinger, Philip & Egri, Carolyn P. & Naothinsuhk, Subhatra, 2005. "The effects of culture and life stage on workplace strategies of upward influence: A comparison of Thailand and the United States," Journal of World Business, Elsevier, vol. 40(3), pages 321-337, August.
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    11. Vijay Mahajan & Subhash Sharma & Richard A. Bettis, 1988. "The Adoption of the M-Form Organizational Structure: A Test of Imitation Hypothesis," Management Science, INFORMS, vol. 34(10), pages 1188-1201, October.
    12. Andy C W Chui & Chuck C Y Kwok, 2008. "National culture and life insurance consumption," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(1), pages 88-101, January.
    13. Davidson, Russell & MacKinnon, James G, 1981. "Several Tests for Model Specification in the Presence of Alternative Hypotheses," Econometrica, Econometric Society, vol. 49(3), pages 781-793, May.
    14. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    15. Apfelthaler, Gerhard & Muller, Helen J. & Rehder, Robert R., 2002. "Corporate global culture as competitive advantage: learning from Germany and Japan in Alabama and Austria?," Journal of World Business, Elsevier, vol. 37(2), pages 108-118, July.
    16. N. Venkatraman & Lawrence Loh & Jeongsuk Koh, 1994. "The Adoption of Corporate Governance Mechanisms: A Test of Competing Diffusion Models," Management Science, INFORMS, vol. 40(4), pages 496-507, April.
    17. Erumban, Abdul Azeez & de Jong, Simon B., 2006. "Cross-country differences in ICT adoption: A consequence of Culture?," Journal of World Business, Elsevier, vol. 41(4), pages 302-314, December.
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