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User Attitude Towards Instant Messaging: The Effect of Espoused National Cultural Values on Awareness and Privacy

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  • Jinwei Cao
  • Andrea Everard

Abstract

This paper investigates how user perceptions of privacy and awareness mediate the relationship between espoused national cultural values and attitude towards using Instant Messaging (IM). We present a conceptual model to explain the relationships between (1) espoused national cultural values and user perceptions of privacy and (2) espoused national cultural values and user perceptions of awareness, and (3) how these user perceptions affect attitude towards using IM. Hypotheses were tested using an online survey instrument and data analysis was performed using Structural Equation Modeling. We found that users' attitude towards using IM was positively affected by their perceptions of personal privacy and awareness, which were in turn positively impacted by the espoused cultural value dimensions of uncertainty avoidance.

Suggested Citation

  • Jinwei Cao & Andrea Everard, 2008. "User Attitude Towards Instant Messaging: The Effect of Espoused National Cultural Values on Awareness and Privacy," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 11(2), pages 30-57, April.
    • Handle: RePEc:taf:ugitxx:v:11:y:2008:i:2:p:30-57
    DOI: 10.1080/1097198X.2008.10856466
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    Cited by:

    1. Ibrahim Mutambik & John Lee & Abdullah Almuqrin & Justin Zuopeng Zhang & Mohammed Baihan & Abdulrhman Alkhanifer, 2023. "Privacy Concerns in Social Commerce: The Impact of Gender," Sustainability, MDPI, vol. 15(17), pages 1-22, August.
    2. Liu, Yu-li & Yan, Wenjia & Hu, Bo, 2021. "Resistance to facial recognition payment in China: The influence of privacy-related factors," Telecommunications Policy, Elsevier, vol. 45(5).
    3. Nik Thompson & Tanya McGill & Anna Bunn & Rukshan Alexander, 2020. "Cultural factors and the role of privacy concerns in acceptance of government surveillance," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 1129-1142, September.
    4. Hanna Krasnova & Natasha Veltri & Oliver Günther, 2012. "Self-disclosure and Privacy Calculus on Social Networking Sites: The Role of Culture," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(3), pages 127-135, June.
    5. Lee, Sang-Gun & Trimi, Silvana & Kim, Changsoo, 2013. "The impact of cultural differences on technology adoption," Journal of World Business, Elsevier, vol. 48(1), pages 20-29.
    6. Zhang, Mengzhu & Zhao, Pengjun & Qiao, Si, 2020. "Smartness-induced transport inequality: Privacy concern, lacking knowledge of smartphone use and unequal access to transport information," Transport Policy, Elsevier, vol. 99(C), pages 175-185.
    7. Jiao Huang & Sameer Kumar & Chuan Hu, 2020. "Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia," SAGE Open, , vol. 10(2), pages 21582440209, June.

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