IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i2p2158244020929311.html
   My bibliography  Save this article

Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Author

Listed:
  • Jiao Huang
  • Sameer Kumar
  • Chuan Hu

Abstract

On social network platforms, people may reconstruct an identity due to various reasons, such as vanity, disinhibition, bridging social capital, and privacy concerns. This study aims to identify cultural differences in the motivations for online identity reconstruction between China and Malaysia. Data were collected from China and Malaysia using an online survey. A total of 815 respondents (418 Chinese and 397 Malaysians) participated in this study. Differences were found not only between Chinese and Malaysian participants but also among participants from different ethnic groups (e.g., the Malaysian-Malays and the Malaysian-Chinese). This study adds knowledge to the research concerning online identity reconstruction by taking into account national culture. It also extends the cross-cultural research concerning social network platforms and sheds light on the specific differences between Chinese and Malaysian participants. The findings of this study can help service providers to deploy specific strategies to better serve social network platform users from different countries.

Suggested Citation

  • Jiao Huang & Sameer Kumar & Chuan Hu, 2020. "Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia," SAGE Open, , vol. 10(2), pages 21582440209, June.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020929311
    DOI: 10.1177/2158244020929311
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020929311
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020929311?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Christoph Hauser & Gottfried Tappeiner & Janette Walde, 2007. "The Learning Region: The Impact of Social Capital and Weak Ties on Innovation," Regional Studies, Taylor & Francis Journals, vol. 41(1), pages 75-88.
    2. Robert N. Bontempo & William P. Bottom & Elke U. Weber, 1997. "Cross‐Cultural Differences in Risk Perception: A Model‐Based Approach," Risk Analysis, John Wiley & Sons, vol. 17(4), pages 479-488, August.
    3. Taras, Vas & Steel, Piers & Kirkman, Bradley L., 2012. "Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions," Journal of World Business, Elsevier, vol. 47(3), pages 329-341.
    4. Netemeyer, Richard G & Burton, Scot & Lichtenstein, Donald R, 1995. "Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 612-626, March.
    5. Anastasiia Laskovaia & Galina Shirokova & Michael H. Morris, 2017. "National culture, effectuation, and new venture performance: global evidence from student entrepreneurs," Small Business Economics, Springer, vol. 49(3), pages 687-709, October.
    6. Erumban, Abdul Azeez & de Jong, Simon B., 2006. "Cross-country differences in ICT adoption: A consequence of Culture?," Journal of World Business, Elsevier, vol. 41(4), pages 302-314, December.
    7. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2006. "A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(3), pages 285-320, May.
    8. Jinwei Cao & Andrea Everard, 2008. "User Attitude Towards Instant Messaging: The Effect of Espoused National Cultural Values on Awareness and Privacy," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 11(2), pages 30-57, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Li, Mengyu & Li, Jinglei & Yasin, Megat Al Imran & Hashim, Norliana Binti & Ang, Lay Hoon & Li, Fangyi, 2023. "Where do I belong? A study of associations between guanxi capital and local identity through WeChat use among Chinese youth," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lee, Sang-Gun & Trimi, Silvana & Kim, Changsoo, 2013. "The impact of cultural differences on technology adoption," Journal of World Business, Elsevier, vol. 48(1), pages 20-29.
    2. Li, Chengguang & Parboteeah, K. Praveen, 2015. "The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003," Journal of World Business, Elsevier, vol. 50(3), pages 465-476.
    3. Rosalie L Tung & Günter K Stahl, 2018. "The tortuous evolution of the role of culture in IB research: What we know, what we don’t know, and where we are headed," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(9), pages 1167-1189, December.
    4. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2017. "A retrospective on Culture’s Consequences: The 35-year journey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 12-29, January.
    5. Bernhard Fietz & Julia Hillmann & Edeltraud Guenther, 2021. "Cultural Effects on Organizational Resilience: Evidence from the NAFTA Region," Schmalenbach Journal of Business Research, Springer, vol. 73(1), pages 5-46, March.
    6. Lavezzolo, Sebastián & Rodríguez-Lluesma, Carlos & Elvira, Marta M., 2018. "National culture and financial systems: The conditioning role of political context," Journal of Business Research, Elsevier, vol. 85(C), pages 60-72.
    7. Breuer, Wolfgang & Ghufran, Bushra & Salzmann, Astrid Juliane, 2018. "National culture, managerial preferences, and takeover performance," International Business Review, Elsevier, vol. 27(6), pages 1270-1289.
    8. David Ralston & Carolyn Egri & Olivier Furrer & Min-Hsun Kuo & Yongjuan Li & Florian Wangenheim & Marina Dabic & Irina Naoumova & Katsuhiko Shimizu & María Garza Carranza & Ping Fu & Vojko Potocan & A, 2014. "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism," Journal of Business Ethics, Springer, vol. 122(2), pages 283-306, June.
    9. Venkateswaran, Ramya Tarakad & George, Rejie, 2020. "When does culture matter? A multilevel study on the role of situational moderators," Journal of Business Research, Elsevier, vol. 116(C), pages 99-122.
    10. Maria Christina Meyers & Byron G. Adams & Lusanda Sekaja & Carmen Buzea & Ana-Maria Cazan & Mihaela Gotea & Delia Stefenel & Marianne Woerkom, 2019. "Perceived Organizational Support for the Use of Employees’ Strengths and Employee Well-Being: A Cross-Country Comparison," Journal of Happiness Studies, Springer, vol. 20(6), pages 1825-1841, August.
    11. Rubino, Michele & Vitolla, Filippo & Raimo, Nicola & Garzoni, Antonello, 2019. "Cultura nazionale e livello di digitalizzazione delle imprese europee: evidenze empiriche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 581-593.
    12. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.
    13. Wijayana, Singgih & Gray, Sidney J., 2018. "Capital market consequences of cultural influences on earnings: The case of cross-listed firms in the U.S. stock market," International Review of Financial Analysis, Elsevier, vol. 57(C), pages 134-147.
    14. Gunkel, Marjaana & Schlaegel, Christopher & Taras, Vas, 2016. "Cultural values, emotional intelligence, and conflict handling styles: A global study," Journal of World Business, Elsevier, vol. 51(4), pages 568-585.
    15. Kleinhempel, Johannes & Klasing, Mariko & Beugelsdijk, Sjoerd, 2022. "Cultural Roots of Entrepreneurship," MPRA Paper 115942, University Library of Munich, Germany.
    16. Dan S. Chiaburu & Subrata Chakrabarty & Jiexin Wang & Ning Li, 2015. "Organizational Support and Citizenship Behaviors: A Comparative Cross-Cultural Meta-Analysis," Management International Review, Springer, vol. 55(5), pages 707-736, October.
    17. James P. Servi, 2024. "The Impact of Cultural Dimensions on Competitiveness: Insights for Nations and Organizations," International Journal of Global Business and Competitiveness, Springer, vol. 19(2), pages 150-158, October.
    18. Dheer, Ratan J.S. & Li, Mingxiang & Treviño, Len J., 2019. "An integrative approach to the gender gap in entrepreneurship across nations," Journal of World Business, Elsevier, vol. 54(6), pages 1-1.
    19. Claudia Nadler & Wolfgang Breuer, 2019. "Cultural Finance as a research field: an evaluative survey," Journal of Business Economics, Springer, vol. 89(2), pages 191-220, March.
    20. Yayla, Serdar & Kutlubay, Omer Cem & Cicek, Mesut & Yeniyurt, Sengun, 2023. "Once upon a time in a foreign market: The role of cultural distance in the economic performance of multilateral non-equity partnerships," International Business Review, Elsevier, vol. 32(4).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020929311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.