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Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

Author

Listed:
  • David Ralston
  • Carolyn Egri
  • Olivier Furrer
  • Min-Hsun Kuo
  • Yongjuan Li
  • Florian Wangenheim
  • Marina Dabic
  • Irina Naoumova
  • Katsuhiko Shimizu
  • María Garza Carranza
  • Ping Fu
  • Vojko Potocan
  • Andre Pekerti
  • Tomasz Lenartowicz
  • Narasimhan Srinivasan
  • Tania Casado
  • Ana Rossi
  • Erna Szabo
  • Arif Butt
  • Ian Palmer
  • Prem Ramburuth
  • David Brock
  • Jane Terpstra-Tong
  • Ilya Grison
  • Emmanuelle Reynaud
  • Malika Richards
  • Philip Hallinger
  • Francisco Castro
  • Jaime Ruiz-Gutiérrez
  • Laurie Milton
  • Mahfooz Ansari
  • Arunas Starkus
  • Audra Mockaitis
  • Tevfik Dalgic
  • Fidel León-Darder
  • Hung Thanh
  • Yong-lin Moon
  • Mario Molteni
  • Yongqing Fang
  • Jose Pla-Barber
  • Ruth Alas
  • Isabelle Maignan
  • Jorge Jesuino
  • Chay-Hoon Lee
  • Joel Nicholson
  • Ho-Beng Chia
  • Wade Danis
  • Ajantha Dharmasiri
  • Mark Weber

Abstract

Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • David Ralston & Carolyn Egri & Olivier Furrer & Min-Hsun Kuo & Yongjuan Li & Florian Wangenheim & Marina Dabic & Irina Naoumova & Katsuhiko Shimizu & María Garza Carranza & Ping Fu & Vojko Potocan & A, 2014. "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism," Journal of Business Ethics, Springer, vol. 122(2), pages 283-306, June.
    • Handle: RePEc:kap:jbuset:v:122:y:2014:i:2:p:283-306
    DOI: 10.1007/s10551-013-1744-9
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