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Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil

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  • Tomasz Lenartowicz

    (The University of Texas at Austin)

  • Kendall Roth

    (University of South Carolina)

Abstract

This study examines the effects of within-country subcultures on business outcomes. We first argue that individuals' values vary across subcultures. We then suggest that values, as expressed through motivational domains, influence business performance. Finally, joining these two propositions, we posit that business performance will vary by subculture. Based on data from four regional subcultures in Brazil, a subculture effect was found for both motivational domains and business performance. The results suggest that it is important to consider the cultural variation within a country when examining business outcomes.© 2001 JIBS. Journal of International Business Studies (2001) 32, 305–325

Suggested Citation

  • Tomasz Lenartowicz & Kendall Roth, 2001. "Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(2), pages 305-325, June.
  • Handle: RePEc:pal:jintbs:v:32:y:2001:i:2:p:305-325
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    Cited by:

    1. David Ralston & Carolyn Egri & Olivier Furrer & Min-Hsun Kuo & Yongjuan Li & Florian Wangenheim & Marina Dabic & Irina Naoumova & Katsuhiko Shimizu & María Garza Carranza & Ping Fu & Vojko Potocan & A, 2014. "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism," Journal of Business Ethics, Springer, vol. 122(2), pages 283-306, June.
    2. Yildiz, Harun Emre & Fey, Carl Felix, 2012. "The liability of foreignness reconsidered: New insights from the alternative research context of transforming economies," International Business Review, Elsevier, vol. 21(2), pages 269-280.
    3. Gregory Kivenzor, 2015. "Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 142-158, December.
    4. Dentoni, Domenico & English, Francis, 2012. "Dealing with Cultural Differences in Public-Private R&D Projects: The Experience of the Australian Seafood Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 15(A).
    5. Vas Taras & Piers Steel & Bradley L. Kirkman, 2016. "Does Country Equate with Culture? Beyond Geography in the Search for Cultural Boundaries," Management International Review, Springer, vol. 56(4), pages 455-487, August.
    6. Irène Kilubi & Hans-Dietrich Haasis, 2016. "26 Years of Strategic Technology Partnering: Investigating Trends, Patterns and Future Prospects in Research Through Frequency Analysis," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 1-44, April.
    7. Richter, Nicole Franziska & Hauff, Sven & Schlaegel, Christopher & Gudergan, Siegfried & Ringle, Christian M. & Gunkel, Marjaana, 2016. "Using Cultural Archetypes in Cross-cultural Management Studies," Journal of International Management, Elsevier, vol. 22(1), pages 63-83.
    8. Thelen, Shawn & Ford, John B. & Honeycutt, Earl Jr., 2006. "The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs," Journal of Business Research, Elsevier, vol. 59(9), pages 965-973, September.
    9. Harzing, Anne-Wil & Baldueza, Joyce & Barner-Rasmussen, Wilhelm & Barzantny, Cordula & Canabal, Anne & Davila, Anabella & Espejo, Alvaro & Ferreira, Rita & Giroud, Axele & Koester, Kathrin & Liang, Yu, 2009. "Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?," International Business Review, Elsevier, vol. 18(4), pages 417-432, August.
    10. Hauff, Sven & Richter, Nicole Franziska & Tressin, Tabea, 2015. "Situational job characteristics and job satisfaction: The moderating role of national culture," International Business Review, Elsevier, vol. 24(4), pages 710-723.
    11. Sjoerd Beugelsdijk & Tatiana Kostova & Kendall Roth, 2017. "An overview of Hofstede-inspired country-level culture research in international business since 2006," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 30-47, January.
    12. Drogendijk, Rian & Slangen, Arjen, 2006. "Hofstede, Schwartz, or managerial perceptions? The effects of different cultural distance measures on establishment mode choices by multinational enterprises," International Business Review, Elsevier, vol. 15(4), pages 361-380, August.
    13. Kaasa, Anneli & Vadi, Maaja & Varblane, Urmas, 2016. "A new dataset of cultural distances for European countries and regions," Research in International Business and Finance, Elsevier, vol. 37(C), pages 231-241.
    14. repec:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0071-y is not listed on IDEAS
    15. Yuzhe Miao & Yuping Zeng & Jeoung Yul Lee, 2016. "Headquarters Resource Allocation for Inter-Subsidiary Innovation Transfer: The Effect of Within-Country and Cross-Country Cultural Differences," Management International Review, Springer, vol. 56(5), pages 665-698, October.
    16. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
    17. repec:spr:manint:v:54:y:2014:i:6:d:10.1007_s11575-014-0228-1 is not listed on IDEAS
    18. repec:bbz:fcpbbr:v:9:y:2012:i:2:p:88-108 is not listed on IDEAS
    19. David Ralston & Carolyn Egri & Charlotte Karam & Irina Naoumova & Narasimhan Srinivasan & Tania Casado & Yongjuan Li & Ruth Alas, 2015. "The triple-bottom-line of corporate responsibility: Assessing the attitudes of present and future business professionals across the BRICs," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 145-179, March.
    20. repec:spr:manint:v:54:y:2014:i:6:d:10.1007_s11575-014-0223-6 is not listed on IDEAS
    21. Mattison Thompson, Frauke & Newman, Alex & Liu, Martin, 2014. "The moderating effect of individual level collectivist values on brand loyalty," Journal of Business Research, Elsevier, vol. 67(11), pages 2437-2446.

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