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Cross‐Cultural Differences in Risk Perception: A Model‐Based Approach

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  • Robert N. Bontempo
  • William P. Bottom
  • Elke U. Weber

Abstract

The present study assessed cross‐cultural differences in the perception of financial risks. Students at large universities in Hong Kong, Taiwan, the Netherlands, and the U.S., as well as a group of Taiwanese security analysts rated the riskiness of a set of monetary lotteries. Risk judgments differed with nationality, but not with occupation (students vs. security analysts) and were modeled by the Conjoint Expected Risk (CER) model.(1) Consistent with cultural differences in country uncertainty avoidance,(2) CER model parameters of respondents from the two Western countries differed from those of respondents from the two countries with Chinese cultural roots: The risk judgments of respondents from Hong Kong and Taiwan were more sensitive to the magnitude of potential losses and less mitigated by the probability of positive outcomes.

Suggested Citation

  • Robert N. Bontempo & William P. Bottom & Elke U. Weber, 1997. "Cross‐Cultural Differences in Risk Perception: A Model‐Based Approach," Risk Analysis, John Wiley & Sons, vol. 17(4), pages 479-488, August.
    • Handle: RePEc:wly:riskan:v:17:y:1997:i:4:p:479-488
    DOI: 10.1111/j.1539-6924.1997.tb00888.x
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    References listed on IDEAS

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    6. Felix Holzmeister & Jürgen Huber & Michael Kirchler & Florian Lindner & Utz Weitzel & Stefan Zeisberger, 2020. "What Drives Risk Perception? A Global Survey with Financial Professionals and Laypeople," Management Science, INFORMS, vol. 66(9), pages 3977-4002, September.
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    8. Agustin Robles Morua & Kathleen E. Halvorsen & Alex S. Mayer, 2011. "Waterborne Disease‐Related Risk Perceptions in the Sonora River Basin, Mexico," Risk Analysis, John Wiley & Sons, vol. 31(5), pages 866-878, May.
    9. Jiao Huang & Sameer Kumar & Chuan Hu, 2020. "Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia," SAGE Open, , vol. 10(2), pages 21582440209, June.
    10. Marc Oliver Rieger & Mei Wang & Thorsten Hens, 2015. "Risk Preferences Around the World," Management Science, INFORMS, vol. 61(3), pages 637-648, March.
    11. Ann-Renée Blais & Elke U. Weber, 2006. "A Domain-Specific Risk-Taking (DOSPERT) scale for adult populations," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 1, pages 33-47, July.
    12. Xiaoxiao Hu & Xiaofei Xie, 2012. "Validation of the Domain-Specific Risk-Taking Scale in Chinese college students," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 181-188, March.
    13. Hollstein, Fabian & Sejdiu, Vulnet, 2023. "Probability distortions, collectivism, and international stock prices," Journal of Behavioral and Experimental Finance, Elsevier, vol. 39(C).
    14. El Mouden, Claire, 2013. "The Sciences Of Risk: Implications For Regulation Of The Financial Sector," INET Oxford Working Papers 2013-01, Institute for New Economic Thinking at the Oxford Martin School, University of Oxford.
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    16. Wen‐Qiang Bian & L. Robin Keller, 1999. "Chinese and Americans Agree on What Is Fair, but Disagree on What Is Best in Societal Decisions Affecting Health and Safety Risks," Risk Analysis, John Wiley & Sons, vol. 19(3), pages 439-452, June.

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