Comments on "A New Product Growth for Model Consumer Durables The Bass Model"
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DOI: 10.1287/mnsc.1040.0300
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- John A. Norton & Frank M. Bass, 1987. "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products," Management Science, INFORMS, vol. 33(9), pages 1069-1086, September.
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Keywords
Bass Model; diffusion of innovations; forecasting; generations of technology;All these keywords.
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