IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v14y1995i3_supplementpg6-g19.html
   My bibliography  Save this article

Empirical Generalizations and Marketing Science: A Personal View

Author

Listed:
  • Frank M. Bass

    (The University of Texas at Dallas)

Abstract

Marketing has matured to the point where it seems desirable to take stock of where we are, what we have learned, and fruitful directions for extending the knowledge base that has developed. Science is a process involving the interaction between empirical generalizations and theory. An is “a pattern or regularity that repeats over different circumstances and that can be described simply by mathematical, graphic, or symbolic methods.” One of the purposes of the Empirical Generalizations Conference held at Wharton on February 16–18, 1994 was to develop a list of examples of such empirical generalizations in marketing. Empirical generalization can precede a theory to explain it or it can be predicted by a theory. Science is the process of interaction between theory and data that leads to higher level theories. Examples are provided here of empirical generalizations in marketing and their theoretical counterparts. One example is provided of a higher level theory.

Suggested Citation

  • Frank M. Bass, 1995. "Empirical Generalizations and Marketing Science: A Personal View," Marketing Science, INFORMS, vol. 14(3_supplem), pages 6-19.
  • Handle: RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g6-g19
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.14.3.G6
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g6-g19. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc). General contact details of provider: http://edirc.repec.org/data/inforea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.