IDEAS home Printed from
   My bibliography  Save this article

50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future


  • Donald G. Morrison

    (The Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Jagmohan S. Raju

    (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)


This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.

Suggested Citation

  • Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
  • Handle: RePEc:inm:ormnsc:v:50:y:2004:i:4:p:425-428
    DOI: 10.1287/mnsc.1040.0231

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    References listed on IDEAS

    1. Melvin Anshen, 1956. "Management Science in Marketing: Status and Prospects," Management Science, INFORMS, vol. 2(3), pages 222-231, April.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. David B. Montgomery & Alvin J. Silk & Carlos E. Zaragoza, 1971. "A Multiple-Product Sales Force Allocation Model," Management Science, INFORMS, vol. 18(4-Part-II), pages 3-24, December.
    4. James R. Bettman, 1971. "A Graph Theory Approach to Comparing Consumer Information Processing Models," Management Science, INFORMS, vol. 18(4-Part-II), pages 114-128, December.
    5. Michael L. Ray & Alan G. Sawyer, 1971. "Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning," Management Science, INFORMS, vol. 18(4-Part-II), pages 73-89, December.
    6. Otto A. Davis & John U. Farley, 1971. "Allocating Sales Force Effort with Commissions and Quotas," Management Science, INFORMS, vol. 18(4-Part-II), pages 55-63, December.
    7. Wallace J. Hopp, 2004. "Fifty Years of Management Science," Management Science, INFORMS, vol. 50(1), pages 1-7, January.
    8. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
    9. Leonard M. Lodish, 1971. "Callplan: An Interactive Salesman's Call Planning System," Management Science, INFORMS, vol. 18(4-Part-II), pages 25-40, December.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    2. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    3. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    4. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. John D. C. Little, 2004. "Comments on ÜModels and Managers: The Concept of a Decision CalculusÝ," Management Science, INFORMS, vol. 50(12_supple), pages 1854-1860, December.
    2. David Godes, 2003. "In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products," Marketing Science, INFORMS, vol. 22(2), pages 161-187, May.
    3. Alexey Aleksandrovich Mikheev & Aleks Krasnov & Richard Griffith & Mihail Draganov, 2021. "The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept," Journal of Open Innovation: Technology, Market, and Complexity, MDPI, Open Access Journal, vol. 7(2), pages 1-12, April.
    4. Simon P. Anderson & André de Palma, 2012. "Competition for attention in the Information (overload) Age," RAND Journal of Economics, RAND Corporation, vol. 43(1), pages 1-25, March.
    5. Ma, Peng, 2021. "Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Sergio Currarini & Carmen Marchiori & Alessandro Tavoni, 2016. "Network Economics and the Environment: Insights and Perspectives," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(1), pages 159-189, September.
    7. Robertson, Alastair & Soopramanien, Didier & Fildes, Robert, 2007. "A segment-based analysis of Internet service adoption among UK households," Technology in Society, Elsevier, vol. 29(3), pages 339-350.
    8. Liberali, Guilherme & Gruca, Thomas S. & Nique, Walter M., 2011. "The effects of sensitization and habituation in durable goods markets," European Journal of Operational Research, Elsevier, vol. 212(2), pages 398-410, July.
    9. Régis Chenavaz & Corina Paraschiv & Gabriel Turinici, 2017. "Dynamic Pricing of New Products in Competitive Markets: A Mean-Field Game Approach," Working Papers hal-01592958, HAL.
    10. Yanwen Wang & Chunhua Wu & Ting Zhu, 2019. "Mobile Hailing Technology and Taxi Driving Behaviors," Marketing Science, INFORMS, vol. 38(5), pages 734-755, September.
    11. Jakob Grazzini & Matteo G. Richiardi & Lisa Sella, 2013. "Analysis of Agent-based Models," LABORatorio R. Revelli Working Papers Series 135, LABORatorio R. Revelli, Centre for Employment Studies.
    12. White, Reilly & Marinakis, Yorgos & Islam, Nazrul & Walsh, Steven, 2020. "Is Bitcoin a currency, a technology-based product, or something else?," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    13. Berrin Aytac & S. Wu, 2013. "Characterization of demand for short life-cycle technology products," Annals of Operations Research, Springer, vol. 203(1), pages 255-277, March.
    14. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    15. Stefano Magrini & Alessandro Spiganti, 2021. "The Day After Covid-19: Implications for Growth, Specialization, and Inequality," Working Papers 2021:13, Department of Economics, University of Venice "Ca' Foscari".
    16. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    17. Marie-Estelle Binet & Lionel Richefort, 2011. "Diffusion of irrigation technologies: the role of mimicking behaviour and public incentives," Applied Economics Letters, Taylor & Francis Journals, vol. 18(1), pages 43-48.
    18. Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
    19. Yiwei Chen & Vivek F. Farias, 2013. "Simple Policies for Dynamic Pricing with Imperfect Forecasts," Operations Research, INFORMS, vol. 61(3), pages 612-624, June.
    20. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.

    More about this item




    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:50:y:2004:i:4:p:425-428. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Matthew Walls (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.