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50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future

Author

Listed:
  • Donald G. Morrison

    (The Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Jagmohan S. Raju

    (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

Abstract

This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.

Suggested Citation

  • Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
  • Handle: RePEc:inm:ormnsc:v:50:y:2004:i:4:p:425-428
    DOI: 10.1287/mnsc.1040.0231
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    References listed on IDEAS

    as
    1. Melvin Anshen, 1956. "Management Science in Marketing: Status and Prospects," Management Science, INFORMS, vol. 2(3), pages 222-231, April.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    3. David B. Montgomery & Alvin J. Silk & Carlos E. Zaragoza, 1971. "A Multiple-Product Sales Force Allocation Model," Management Science, INFORMS, vol. 18(4-Part-II), pages 3-24, December.
    4. James R. Bettman, 1971. "A Graph Theory Approach to Comparing Consumer Information Processing Models," Management Science, INFORMS, vol. 18(4-Part-II), pages 114-128, December.
    5. Michael L. Ray & Alan G. Sawyer, 1971. "Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning," Management Science, INFORMS, vol. 18(4-Part-II), pages 73-89, December.
    6. Otto A. Davis & John U. Farley, 1971. "Allocating Sales Force Effort with Commissions and Quotas," Management Science, INFORMS, vol. 18(4-Part-II), pages 55-63, December.
    7. Wallace J. Hopp, 2004. "Fifty Years of Management Science," Management Science, INFORMS, vol. 50(1), pages 1-7, January.
    8. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
    9. Leonard M. Lodish, 1971. "Callplan: An Interactive Salesman's Call Planning System," Management Science, INFORMS, vol. 18(4-Part-II), pages 25-40, December.
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    Cited by:

    1. Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    2. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    3. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    4. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.

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