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Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them

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  • Steven M. Shugan

    (Warrington College of Business Administration, University of Florida, 201 Bryan Hall, Campus Box 117155, Gainesville, FL 32611-7155)

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  • Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
    • Handle: RePEc:inm:ormksc:v:21:y:2002:i:3:p:223-228
    DOI: 10.1287/mksc.21.3.223.145
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