The Voice of the Customer
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DOI: 10.1287/mksc.12.1.1
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Other versions of this item:
- Griffin, Abbie. & Hauser, John R., 1991. "The voice of the customer," Working papers #56-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
References listed on IDEAS
- John R. Hauser, 1978. "Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach," Operations Research, INFORMS, vol. 26(3), pages 406-421, June.
- John R. Hauser & Glen L. Urban, 1977. "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 25(4), pages 579-619, August.
- Hauser, John R. & Urban, Glen L., 1975.
"A normative methodology for modeling consumer response to innovation,"
Working papers
785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Griffin, Abbie. & Hauser, John R., 1991. "The marketing and R & D interface," Working papers #48-91. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
- George P. Huber, 1974. "Multi-Attribute Utility Models: A Review of Field and Field-Like Studies," Management Science, INFORMS, vol. 20(10), pages 1393-1402, June.
- John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
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Keywords
new product research; product policy; measurement;All these keywords.
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