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A normative methodology for modeling consumer response to innovation

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  • Hauser, John R.
  • Urban, Glen L.

Abstract

"This paper is also available under MIT Operations Research Center Technical Report TR-109."
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Suggested Citation

  • Hauser, John R. & Urban, Glen L., 1976. "A normative methodology for modeling consumer response to innovation," Working papers 854-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1909
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    File URL: http://hdl.handle.net/1721.1/1909
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    References listed on IDEAS

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    1. Ralph L. Keeney, 1973. "A Decision Analysis with Multiple Objectives: the Mexico City Airport," Bell Journal of Economics, The RAND Corporation, vol. 4(1), pages 101-117, Spring.
    2. Glen L. Urban, 1970. "Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products," Operations Research, INFORMS, vol. 18(5), pages 805-854, October.
    3. Ryan, Michael J & Bonfield, E H, 1975. "The Fishbein Extended Model and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 118-136, Se.
    4. Glen L. Urban, 1968. "A New Product Analysis and Decision Model," Management Science, INFORMS, vol. 14(8), pages 517-517, April.
    5. John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
    6. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
    8. Green, Paul E & Devita, Michael T, 1975. "An Interaction Model of Consumer Utility," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 146-153, Se.
    9. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    10. Ralph L. Keeney, 1972. "Utility Functions for Multiattributed Consequences," Management Science, INFORMS, vol. 18(5-Part-1), pages 276-287, January.
    11. Ralph L. Keeney, 1974. "Multiplicative Utility Functions," Operations Research, INFORMS, vol. 22(1), pages 22-34, February.
    12. Fisher, Franklin M, 1970. "Tests of Equality Between Sets of Coefficients in Two Linear Regressions: An Expository Note," Econometrica, Econometric Society, vol. 38(2), pages 361-366, March.
    13. Peter H. Farquhar, 1975. "A Fractional Hypercube Decomposition Theorem for Multiattribute Utility Functions," Operations Research, INFORMS, vol. 23(5), pages 941-967, October.
    14. Yoram Wind & Lawrence K. Spitz, 1976. "Analytical Approach to Marketing Decisions in Health-Care Organizations," Operations Research, INFORMS, vol. 24(5), pages 973-990, October.
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    Cited by:

    1. Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação," FEP Working Papers 261, Universidade do Porto, Faculdade de Economia do Porto.
    3. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    5. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    6. Urban, Glen L. & Neslin, Scott A., 1976. "The design and marketing of new educational programs," Working papers 873-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    8. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    9. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.

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