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A normative methodology for modeling consumer response to innovation

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  • Hauser, John R.
  • Urban, Glen L.

Abstract

"This paper is also available under MIT Operations Research Center Technical Report TR-109."

Suggested Citation

  • Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  • Handle: RePEc:mit:sloanp:1898
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    File URL: http://hdl.handle.net/1721.1/1898
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    1. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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    Cited by:

    1. Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação," FEP Working Papers 261, Universidade do Porto, Faculdade de Economia do Porto.
    3. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    5. John R. Hauser, 1977. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Discussion Papers 287, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    6. Urban, Glen L. & Neslin, Scott A., 1976. "The design and marketing of new educational programs," Working papers 873-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    7. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    8. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    9. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.

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