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Designing Transportation Services: A Marketing Apporach

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  • Hauser, John R.
  • Koppelman, Frank S.

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  • Hauser, John R. & Koppelman, Frank S., 1977. "Designing Transportation Services: A Marketing Apporach," Transportation Research Forum Proceedings 1970s 318674, Transportation Research Forum.
    • Handle: RePEc:ags:ndtr70:318674
    DOI: 10.22004/ag.econ.318674
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    File URL: https://ageconsearch.umn.edu/record/318674/files/agecon-trf-0806.pdf
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    References listed on IDEAS

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    1. John D. C. Little & Leonard M. Lodish, 1969. "A Media Planning Calculus," Operations Research, INFORMS, vol. 17(1), pages 1-35, February.
    2. Joe A. Dodson Jr., 1976. "Models of New Product Diffusion Through Advertising and Word-of-Mouth," Discussion Papers 182, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    3. Hauser, John R. & Urban, Glen L., 1976. "Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing," Working papers 843-76A., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. Silk, Alvin J. & Urban, Glen L., 1976. "Pre-test market evaluation of new packaged goods : a model and measurement methodology," Working papers 834-76., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    5. Glen L. Urban, 1975. "Perceptor: A Model for Product Positioning," Management Science, INFORMS, vol. 21(8), pages 858-871, April.
    6. John R. Hauser & Glen L. Urban, 1977. "A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 25(4), pages 579-619, August.
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