Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
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DOI: 10.1057/s41270-018-0037-7
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- Jared M. Hansen & Paul Wilson, 2023. "Modeling and explaining the growth patterns over time of country-specific website clickstream metrics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 561-576, December.
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Keywords
Correspondence analysis; Perceptual maps; Positioning; Brand positioning;All these keywords.
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