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Möglichkeiten und Grenzen ökonomischer Positionierungsmodelle

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  • Stefan Roth

    (Fachbereich Wirtschaftswissenschaften, Seminar für Handelsbetriebslehre)

Abstract

Summary A review of economic literature concerned with positioning shows that the respective models have developed from two theoretical roots: microeconomic theory and marketing science. This paper examines the possibilities and limitations of a class of models originating from {itHotelling} (1929). In a generalized model the consequences of different costumer distributions are investigated. The existence and properties of subgame perfect equilibrium depend on two main factors: The {itdemand effect} which results from the shape of costumer distribution and the {itprice effect} which reflects the effect of competitors’ relative positions.

Suggested Citation

  • Stefan Roth, 1999. "Möglichkeiten und Grenzen ökonomischer Positionierungsmodelle," Schmalenbach Journal of Business Research, Springer, vol. 51(3), pages 243-266, March.
    • Handle: RePEc:spr:sjobre:v:51:y:1999:i:3:d:10.1007_bf03371565
    DOI: 10.1007/BF03371565
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