Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market
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DOI: 10.1287/mnsc.35.9.1029
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Cited by:
- Wan, Xing & Chen, Jing & Chen, Bintong, 2020. "Exploring service positioning in platform-based markets," International Journal of Production Economics, Elsevier, vol. 220(C).
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- Xiaole Wu & Fuqiang Zhang & Yu Zhou, 2022. "Brand Spillover as a Marketing Strategy," Management Science, INFORMS, vol. 68(7), pages 5348-5363, July.
- Jordi Sintas & Ercilia Álvarez, 2002. "The Consumption of Cultural Products: An Analysis of the Spanish Social Space," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(2), pages 115-138, May.
- Buechel, Berno & Roehl, Nils, 2015.
"Robust equilibria in location games,"
European Journal of Operational Research, Elsevier, vol. 240(2), pages 505-517.
- Berno Buechel & Nils Roehl, 2013. "Robust Equilibria in Location Games," Working Papers Dissertations 03, Paderborn University, Faculty of Business Administration and Economics.
- Berno Buechel & Nils Roehl, 2013. "Robust Equilibria in Location Games," Working Papers CIE 58, Paderborn University, CIE Center for International Economics.
- Xianjin Du & Meng Li & Brian Wu, 2019. "Incumbent repositioning with decision biases," Strategic Management Journal, Wiley Blackwell, vol. 40(12), pages 1984-2010, December.
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- Dawn Iacobucci & Doug Grisaffe, 2018. "Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 72-83, September.
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- Yunchuan Liu & Rajeev K. Tyagi, 2011. "The Benefits of Competitive Upward Channel Decentralization," Management Science, INFORMS, vol. 57(4), pages 741-751, April.
- Marks, Ulf G. & Albers, Sönke, 1995. "Experiments in competitive product positioning: An equilibrium analysis," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 364, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Rhee, Byong-Duk, et al, 1992.
"Restoring the Principle of Minimum Differentiation in Product Positioning,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 1(3), pages 475-505, Fall.
- RHEE, Byong-Duk & DE PALMA, André & FORNELL, Claes & THISSE, Jacques-François, 1992. "Restoring the principle of minimum differentiation in product positioning," LIDAM Reprints CORE 1052, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Rajeev K. Tyagi, 2000. "Sequential Product Positioning Under Differential Costs," Management Science, INFORMS, vol. 46(7), pages 928-940, July.
- Gorkem Bostanci & Pinar Yildirim & Kinshuk Jerath, 2023. "Negative Advertising and Competitive Positioning," Management Science, INFORMS, vol. 69(4), pages 2361-2382, April.
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Keywords
marketing; competition; brand strategy;All these keywords.
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