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Positioning your product

Author

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  • Aaker, David A.
  • Shansby, J. Gary

Abstract

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Suggested Citation

  • Aaker, David A. & Shansby, J. Gary, 1982. "Positioning your product," Business Horizons, Elsevier, vol. 25(3), pages 56-62.
  • Handle: RePEc:eee:bushor:v:25:y:1982:i:3:p:56-62
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    Citations

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    Cited by:

    1. Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
    2. Sakhhi Chhabra, 2016. "Designing value proposition for passenger cars based on customer`s preferred attributes: An emerging market perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(8), pages 210-227, August.
    3. repec:kap:mktlet:v:28:y:2017:i:4:d:10.1007_s11002-017-9437-2 is not listed on IDEAS
    4. Césaroni, Fabrizio & Lado Couste, Nora Rita & Maydeu Olivares, Alberto & Ho, Han Chiang, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," INDEM - Working Paper Business Economic Series id-11-01, Instituto para el Desarrollo Empresarial (INDEM).
    5. repec:eee:touman:v:32:y:2011:i:3:p:465-476 is not listed on IDEAS
    6. repec:eee:joreco:v:32:y:2016:i:c:p:210-217 is not listed on IDEAS
    7. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
    8. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.
    9. Mirza Ashfaq Ahmed, 2017. "Political Marketing: Role Of Socialization Process In The Evelopment Of Voting Intentions," Proceedings of International Academic Conferences 4607305, International Institute of Social and Economic Sciences.
    10. Matthew Krawczyk & Zheng Xiang, 2016. "Perceptual mapping of hotel brands using online reviews: a text analytics approach," Information Technology & Tourism, Springer, vol. 16(1), pages 23-43, March.
    11. repec:eee:touman:v:33:y:2012:i:1:p:100-107 is not listed on IDEAS

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