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Optimal product positioning based on paired comparison data

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  • Baier, Daniel
  • Gaul, Wolfgang

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  • Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
  • Handle: RePEc:eee:econom:v:89:y:1998:i:1-2:p:365-392
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    References listed on IDEAS

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    1. Wayne DeSarbo & Vithala R. Rao, 1986. "A Constrained Unfolding Methodology for Product Positioning," Marketing Science, INFORMS, vol. 5(1), pages 1-19.
    2. Lee Cooper & Masao Nakanishi, 1983. "Two logit models for external analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 48(4), pages 607-620, December.
    3. Wagner A. Kamakura & Rajendra K. Srivastava, 1986. "An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences," Marketing Science, INFORMS, vol. 5(3), pages 199-218.
    4. DeSarbo, Wayne S. & De Soete, Geert & Eliashberg, Jehoshua, 1987. "A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference/choice data," Journal of Economic Psychology, Elsevier, vol. 8(3), pages 357-384, September.
    5. Gregory Dobson & Shlomo Kalish, 1988. "Positioning and Pricing a Product Line," Marketing Science, INFORMS, vol. 7(2), pages 107-125.
    6. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    7. Allan D. Shocker & V. Srinivasan, 1974. "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, INFORMS, vol. 20(6), pages 921-937, February.
    8. D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
    9. P. V. (Sundar) Balakrishnan & Varghese S. Jacob, 1996. "Genetic Algorithms for Product Design," Management Science, INFORMS, vol. 42(8), pages 1105-1117, August.
    10. Paul E. Green & Abba M. Krieger, 1992. "An Application of a Product Positioning Model to Pharmaceutical Products," Marketing Science, INFORMS, vol. 11(2), pages 117-132.
    11. Dan Horsky & Paul Nelson, 1992. "New Brand Positioning and Pricing in an Oligopolistic Market," Marketing Science, INFORMS, vol. 11(2), pages 133-153.
    12. S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1990. "Product Positioning Under Price Competition," Management Science, INFORMS, vol. 36(2), pages 175-199, February.
    13. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    14. Rajeev Kohli & R. Sukumar, 1990. "Heuristics for Product-Line Design Using Conjoint Analysis," Management Science, INFORMS, vol. 36(12), pages 1464-1478, December.
    15. Hamparsum Bozdogan, 1987. "Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions," Psychometrika, Springer;The Psychometric Society, vol. 52(3), pages 345-370, September.
    16. Paul E. Green & Abba M. Krieger, 1985. "Models and Heuristics for Product Line Selection," Marketing Science, INFORMS, vol. 4(1), pages 1-19.
    17. Rajeev Kohli & Ramesh Krishnamurti, 1987. "A Heuristic Approach to Product Design," Management Science, INFORMS, vol. 33(12), pages 1523-1533, December.
    18. Ulf Böckenholt & Ingo Böckenholt, 1991. "Constrained latent class analysis: Simultaneous classification and scaling of discrete choice data," Psychometrika, Springer;The Psychometric Society, vol. 56(4), pages 699-716, December.
    19. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
    20. Gregory Dobson & Shlomo Kalish, 1993. "Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data," Management Science, INFORMS, vol. 39(2), pages 160-175, February.
    21. Bachem, A. & Simon, H., 1981. "A product positioning model with costs and prices," European Journal of Operational Research, Elsevier, vol. 7(4), pages 362-370, August.
    22. Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
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    Cited by:

    1. Möser, Nataliya, 2009. "Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen
      [Analysis of preferences of Russian trade visitors for selected exhibit attributes]
      ," IAMO Discussion Papers 124, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    2. Kwong, C.K. & Luo, X.G. & Tang, J.F., 2011. "A methodology for optimal product positioning with engineering constraints consideration," International Journal of Production Economics, Elsevier, vol. 132(1), pages 93-100, July.

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