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NICHER: An approach to identifying defensible product positions

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  • Sudharshan, D.
  • Ravi Kumar, K.
  • Gruca, Thomas S.

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  • Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
    • Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:292-309
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    1. Shaw, R W, 1982. "Product Proliferation in Characteristics Space: The U.K. Fertiliser Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 31(1-2), pages 69-91, September.
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    8. Sudharshan, D. & May, Jerrold H. & Gruca, Thomas, 1988. ": An analytical procedure for generating optimal new product concepts for a differentiated-type strategy," European Journal of Operational Research, Elsevier, vol. 36(1), pages 50-65, July.
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    11. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
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    14. Schmalensee, Richard. & Thisse, Jacques François., 1985. "Perceptual maps and the optimal location of new products," Working papers 1722-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    15. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    16. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    17. Hilke, John C. & Nelson, Philip B., 1987. "Caveat innovator : Strategic and structural characteristics of new product introductions," Journal of Economic Behavior & Organization, Elsevier, vol. 8(2), pages 213-229, June.
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    19. Eaton, B Curtis & Lipsey, Richard G, 1979. "The Theory of Market Pre-emption: The Persistence of Excess Capacity and Monopoly in Growing Spatial Markets," Economica, London School of Economics and Political Science, vol. 46(182), pages 149-158, May.
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    Cited by:

    1. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
    2. Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
    3. Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.

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