New algorithms for product positioning
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- D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
- Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
- Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
- Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
- Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
- Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
- Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
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