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New algorithms for product positioning

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  • Hansen, Pierre
  • Jaumard, Brigitte
  • Meyer, Christophe
  • Thisse, Jacques-Francois

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  • Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
  • Handle: RePEc:eee:ejores:v:104:y:1998:i:1:p:154-174
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    References listed on IDEAS

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    1. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    2. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    3. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    4. D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
    5. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    6. Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
    7. Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
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    Cited by:

    1. Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.

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