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Optimal product attributes in single choice models

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  • Albers, Sönke
  • Brockhoff, Klaus

Abstract

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  • Albers, Sönke & Brockhoff, Klaus, 1979. "Optimal product attributes in single choice models," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 67, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  • Handle: RePEc:zbw:cauman:67
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    File URL: https://www.econstor.eu/bitstream/10419/193896/1/manuskript_067.pdf
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    References listed on IDEAS

    as
    1. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    2. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
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