Further explanations for context effects: a perspective of ideal and reference points
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References listed on IDEAS
- Simonson, Itamar, 1989. " Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 158-174, September.
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KeywordsContext effects; Consumer choice; Independence from irrelevant alternatives; Regularity;
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